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The New Definitive Guide to Marketing Your Business Online (PREMIUM)

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Description

Description

GUIDE CONTENT (PREMIUM)

CHAPTER 1: INTRODUCTION TO SEO
• On-site SEO
• Off-site SEO

CHAPTER 2: STRUCTURAL ON-SITE SEO
• 6 Structural User Experience Factors That Affect Your Search Rankings
• How to Perform a Mobile Usability Audit of Your Website
• Your Fundamental On-site Audit Checklist For SEO

CHAPTER 3: CONTENT MARKETING
• Content Types & Planning
• Content Marketing
• How Reader Demand For Content Is Shifting
• The 12 Essential Elements Of High-Quality Content
• Why Your Company Blog Shouldn’t Be About Your Company
• 50 Content Marketing Ideas For Your Website Or Blog

CHAPTER 4: OFF-SITE AUTHORITY BUILDING
• Link Building
• Guest Blogging
•Press Releases
• Brand Mentions

CHAPTER 5: SOCIAL MEDIA MARKETING
• What’s the Point of Social Media Marketing?
• The Top Ten Benefits of Social Media Marketing
• Top 7 Characteristics of Successful Brands on Social Media
• 100 Killer Ideas for Your Social Media Content
• 10 Ways to Grow Your Followers on Social Media
• Platforms and Demographics
• Social Media Setup and Integration

CHAPTER 6: LOCAL SEO
• How to Analyze and Clean Up Your Online Local Citations for Free
• How to Get Online Reviews for Your Business

CHAPTER 7: GOOGLE UPDATES
• Google Panda
• Google Penguin
• Other Google Updates
• Why You’ll Never Have To Worry About Another Killer Google Algorithm Update

CHAPTER 8: NEW FORMS OF ONLINE USER EXPERIENCE
• How Google Search Results Will Change in the Next Few Years
• Is Google Trying To Become A One-Stop Shop For Everything Online?
• How Personal Digital Assistants Could Start a Search Revolution

CHAPTER 9: YOUR GETTING STARTED CHECKING LIST